Collaborations
Experience Architecture & Brand Management
Overview
The Setai St. Maarten is the first Caribbean property from the five-star Setai brand and a member of The Leading Hotels of the World. Set within Indigo Bay, the resort brings The Setai’s legacy of understated luxury to St. Maarten through a distinctly Caribbean expression.
Outcome
Serving as the connective thread across The Setai St. Maarten, the role entails carrying the larger vision through each expression of the project and creating cohesion between brand, commercial strategy and the experience of the property itself.
Creative direction, brand strategy and market positioning shape a distinct expression of The Setai that feels both true to the brand and unmistakably St. Maarten. The role spans sales and marketing materials, website development, advertising and campaigns, social media strategy and management, content creation, photography and video direction, PR, partnerships and relationship management. Creative direction extends into the property itself, with input across design, guest experience and programming, including spa, wellness and retail concepts.
Branding Concepts
Overview
One of Toronto’s leading real estate developers, Lanterra Developments has helped shape the city’s skyline for more than 25 years, creating award-winning residential communities distinguished by architecture, design and urban placemaking.
Outcome
Creative direction for Lanterra Developments and across a portfolio of its residential projects, including 50 Scollard, Artists’ Alley, Notting Hill, Rodeo Drive, Glenhill Condominiums, Natasha The Residences and more.
Branding Concepts
Overview
Notting Hill Condominiums is a multi-phase residential community by Lanterra Developments in Toronto’s west end. Inspired by its London namesake, the development brings a cosmopolitan character to the evolving Eglinton corridor, with a focus on design, lifestyle and connectivity.
Outcome
Creative direction and brand strategy for the rebrand of Notting Hill Condominiums, shaping the project’s new creative vision and overseeing its expression across the website, brochure, marketing materials and broader visual identity.
Branding Concepts
Overview
Glenhill Hotel is an intimate 23 room boutique hotel by Lanterra Developments, located in Toronto’s Bathurst & Glencairn neighbourhood. Designed with a residential sensibility, the hotel combines spacious suites, refined hospitality and dedicated event spaces, including a 170 seat ballroom, with culturally considerate and Sabbath friendly accommodations.
Outcome
Creative direction and marketing support for Glenhill Hotel, working alongside the marketing team across select campaigns, advertising and creative initiatives.
Branding Concepts
Overview
Indeed Laboratories is a Canadian skincare brand committed to effective, affordable products made with premium, responsibly sourced ingredients.
Outcome
Developed the rebranding direction, shaping a more cohesive and elevated visual identity while maintaining the brand’s trusted foundation. The evolution included strategic guidance on colour, tone and brand expression to appeal to a broader, contemporary audience and support continued growth.
Branding Concepts
Overview
Olia is a holistic beauty and wellness concept built on the philosophy that beauty begins within. Pairing AM and PM supplements with complementary skincare, Olia approaches beauty from both the inside and out, creating a simple daily ritual designed around the body’s natural rhythms.
Outcome
Brand creation and creative direction from concept to launch, including brand strategy, positioning, visual identity, product concept and development, packaging, and go-to-market strategy.
